Personalization isn't just a trend—it's how great cold emails get noticed.
At Donnager AI, we believe that the key to better open rates, replies, and conversions lies in making every message feel like a one-to-one conversation. Whether you’re new to email outreach or a seasoned pro, these five strategies can help you create smarter, more effective campaigns today.
Personalization 101: What It Really Means
Before jumping into tactics, let’s get clear on the term.
Email personalization means shaping your email content to reflect who the recipient is—their interests, actions, and needs. This can be as simple as using their name or as advanced as tailoring messaging based on their online behaviour.
Donnager AI makes this process scalable by automatically pulling real-time data from LinkedIn, websites, and other public sources—turning cold messages into warm, personalized outreach.
The “No-Personalization” Pitfall
Let’s start with what not to do.
Generic, one-size-fits-all emails don’t work. If you’re sending the same email to 100 people without even addressing them by name, don’t expect replies. These messages feel robotic and are often ignored or deleted.
Bottom line? Zero personalization = zero engagement.
Add a Human Touch with First Name Personalization
This is the most basic but still effective form of personalization.
Just inserting a recipient’s first name in your subject line or greeting can increase your chances of getting noticed. A simple “Hi [First Name],” or “[First Name], we thought this might interest you” goes a long way.
Studies show that personalized subject lines can increase open rates by over 25%. It’s a small touch—but a powerful one.
Go Beyond Basics with AI-Powered Insights
AI personalization takes things to the next level.
Tools like Donnager AI analyze online signals like job titles, company size, recent posts, and industry trends. The result? Personalized cold emails that feel thoughtfully written—without spending hours on manual research.
Instead of “Hey there,” your message could start with:
“Congrats on the Series A round! We noticed your growth at [Company] and thought this might help…”
Now that gets attention.
Get Visual: Personalized Image Content
Want to make your message truly stand out? Add a custom image.
Personalized visuals—like inserting the recipient’s name or photo into a graphic—are eye-catching and memorable.
Whether it’s a mock-up with their logo or a playful visual with their name, image personalization makes people stop scrolling.
Tap into Behaviours to Trigger Better Responses
Behavioural personalization is all about context.
For example, if someone views a product but doesn’t purchase it, send them a follow-up email with that product and a gentle nudge. Or, if they click on a blog post, reference it and share something related.
Segment Like a Pro for Scalable Relevance
Segmentation personalization allows you to tailor emails by group, without writing hundreds of versions manually.
You might group contacts by role (e.g., CTO vs. HR), location, or company size. Then customize content for each group so it resonates better.
It’s personalization at scale—and it works.
Final Thoughts
Email personalization is no longer optional—it’s the foundation of high-performing outreach.
Whether it’s a name, a behavioural trigger, or a custom image, the more relevant your message, the more likely it is to convert. With Donnager AI, you can apply these techniques effortlessly, turning cold outreach into real conversation starters.
